The Origins and Future of a 9-Figure SMB Holdco | Matt Moldenhauer and Gant Elmore Interview
Open on YouTube ↗Gant Elmore and Matt Moldenhauer represent the third generation of Elmore Companies, an Indiana-rooted family-office holdco now owning 20 portfolio businesses with over $500 million in combined annual revenue. Gant's grandfather and father built separate acquisition-driven businesses across travel, education, and other sectors by compounding earnings into new deals rather than seeking exits — a playbook Gant and his sister Lauren adopted when they bought Fermatech, a $2.2 million drone-based stockpile measurement company in Texas in 2014, and then brought Matt in as operator of Bellwether Forest Products (a logging/timber brokerage business) in 2016. Bellwether was an honest near-miss — grown from $2m to $26m in revenue but in a brutally fragmented, price-sensitive industry — sold opportunistically in 2021 at a 5.7x multiple to Scania. The current G2 generation targets 50 companies by 2050, deploying a model of permanent hold, no-vesting operator equity (15-25% sweat), single-family-office patient capital, and deep personal partnership with each CEO. The central thesis — demonstrated repeatedly across three generations — is that compounding knowledge and financial returns in illiquid small businesses dramatically accelerates after year 7-10, making the temptation to exit early the chief enemy of wealth creation in ETA.
Deal facts
- multiple
- 5.7x (Bellwether exit multiple)
- sde ebitda
- peak EBITDA ~$3m (Bellwether); target of 5x EBITDA in 10 years for new acquisitions (~$2m EBITDA target -> $10m in 10 years)
- revenue
- 20 portfolio companies, over $500m combined annual revenue; Fermatech ~$40m revenue (2026); Bellwether peak ~$25-26m revenue; overall G2 portfolio grew from $2m (2014) to over $200m (2024)
- financing structure
- Senior bank debt + preferred equity (Elmore family capital) + 15-25% sweat equity to operating partner; no vesting on operator equity; operators can buy in additional equity on same terms
- notes
- Third-generation family holdco (Elmore Companies). G2/current generation targets 50 companies by 2050. First acquisition Fermatech (2014) was $2.2m revenue, 8-person drone/lidar measurement company in Texas. Bellwether Forest Products acquired 2016 at ~$2m revenue, sold 2021 at ~$25-26m peak revenue. Turner Mining Group co-founded 2017, grew to ~$60m revenue. Family uses reinvested earnings (not external LP capital) as primary capital base.
Why this business
Gant grew up watching his father and grandfather build holding companies through acquisition — it was the family playbook going back three generations. For him it was never about inheriting a family business but about going out and acquiring businesses independently, with his dad's blessing and seed support. Matt joined as an operator because he trusted Gant and Lauren, wanted to be closer to the ground and to people than consulting allowed, and saw a unique ownership opportunity he couldn't find in corporate life.
What's working
- Permanent hold / long-term compounding strategy: businesses that struggled through year 5-7 often hit hockey-stick growth by year 10; the portfolio grew from $100m to $200m revenue in a single year after years of slower accumulation
- Operator-led model with meaningful equity (15-25% sweat equity, no vesting) keeps incentives tightly aligned and attracts high-quality operators who treat the business as their life's work
- Single-family-office capital base (one LP, the Elmore family) eliminates multi-stakeholder pressure and enables truly patient, permanent capital
- Reinvesting earnings from operating companies into new acquisitions — the same compounding playbook used by G1 and G2 — funds the flywheel without external fundraising
- Operator experience at the founding level (Gant, Lauren, and Matt all ran businesses themselves) creates genuine credibility and empathy with portfolio operators
- Reputation as a high-quality, long-term buyer generates proprietary deal flow: brokers advocate for them and sellers call back years after an initial 'no'
- Portfolio diversification: operators in strong businesses can co-invest alongside Elmore in newer, faster-growing ones, creating wealth diversification for all partners
- 50-by-2050 vision provides discipline and long-term ambition without creating artificial shot-clock pressure on any individual deal
What's hard
- Bellwether Forest Products was the one company Elmore sold — fragmented industry with extreme price pressure, no regulatory floor for quality, and a 'Ferrari in a Pinto market' dynamic meant seven years of grind for a hard-fought outcome
- Matt described years 3-4 as the hardest: 'I was starting to see all the decisions I made winding up together and creating good things, but also bad things' — the weight of compounding bad decisions in a small business with no exit ramp
- Scaling the personal partnership model is increasingly difficult as the portfolio grows: 'the biggest challenge we have today is as things get bigger, we have to make sure I still want to give that piece of ourselves to everyone we work with in a really deep way'
- Operators and founders face strong temptation to take liquidity at 3-4x rather than hold for a perpetual annuity — patient capital requires psychological as well as financial discipline
- Small businesses ($2m revenue) generate too much 'brain damage' relative to upside at today's scale — the team has moved up-market and would no longer look at sub-$2m revenue companies
- Matt noted that early consulting training was a poor fit for small-business reality: 'the most important thing is building trust with customers, with employees, with vendors — not P&L analyses and org charts'
Notable quotes
We only nailed it because we held on for 12 years. At your five or seven, this wouldn't have looked good.
We built a Ferrari and the industry wanted a Pinto. And so in 2020 and 2021 when the wood markets went crazy and everyone needed a lot, we were the only people that could service that. We were the only Ferrari in the market. But the majority of the time when they weren't like that, we wish we had a Pinto cuz we were just expensive.
I never endeavored to be kind of a long-term consultant. I wanted something that was more closer to the ground and closer to people and an opportunity to operate.
Ownership enables choice. The partner becomes an owner. It is their life's work, but that does not mean that their life is spent as CEO.
From two to 100 million took 10 years, and from 100 million to 200 million took a year.
We believe you have to start from the operating side and then you have to build the muscle that is the deal side and the scaling side of it. I don't think you can be a pure investor in the SMB space if you want to be in it for the long run.
